I was challenged to create a product that is represented as three variants, all of the same size that contains an identified origin of “culture” in which I chose to reflect Ecuador. My audience ranges from teens to adults that care about skincare, healthy lifestyles and fair trade practices. GLO was created to reflect that and target another group of people who like sweets but want to find a healthier option. These bars are made with cocoa sourced from Ecuador and organic collagen peptides. GLO comes in three flavors boosted with anti-oxidants and ani-inflammatory properties to ensure you get all the benefits plus a healthy glow. Choose from Cherry, Blueberry or Orange to start your GLO journey. One challenge I found was targeting two audiences in a product but after carful consideration I was able to combine a sweet treat with healthy healing properties through color and typographic layouts.