Point beauty is a brand created to promote affordable clean skincare. I was tasked with redefining the essence of clean skincare while balancing affordability and aesthetics. Unlike many clean skincare brands and designs which prioritize embellished design over substance, Point Beauty embraces a minimalist approach. I combined the sophistication of luxury skincare and integrity of pure ingredients to show our commitment to clean beauty. To promote that further I added a slogan on the back of the box that reminds consumers of my brand's mission.