Let’s talk lifestyle shoes
Solemates is a lifestyle shoe boutique for men and women located in Downtown Newburyport, MA. I undertook the responsibility of crafting their logo and initiating the establishment of their brand identity through color selection and imagery. Collaborating closely with Ken, the owner and founder of Solemates, I was thrilled to transform his vision into reality. Check out solemates online at https://solematesnbpt.com
Logo Explorations
When designing the shoes in graphics 1 & 2 from left to right, I received feedback from the client that it resembled a dress shoe rather than a lifestyle shoe. When addressing this challenge I decided with the client that a simple fix would be to add more laces and thicken them to resemble a casual sneaker and fit the solemates branding. I see feedback as an opportunity to improve and learn how important it is to incorporate it into the creative process.
Final Branding
